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	<title>The Gem Bank &#187; colour</title>
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	<description>Colour is our Currency</description>
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		<title>Innovating With Colour</title>
		<link>http://www.thegembank.com/creativity/innovating-with-colour?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=innovating-with-colour</link>
		<comments>http://www.thegembank.com/creativity/innovating-with-colour#comments</comments>
		<pubDate>Thu, 24 Jun 2010 18:03:37 +0000</pubDate>
		<dc:creator>Richard Haruni</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Newsletters]]></category>
		<category><![CDATA[colour]]></category>
		<category><![CDATA[jewellery]]></category>

		<guid isPermaLink="false">http://www.thegembank.com/?p=3732</guid>
		<description><![CDATA[Fine jewellery is one of the most beautiful and emotional things in the world. Nothing makes a person feel special like a lovely piece of jewellery, and nothing evokes more feelings of love and happiness. A great deal of marketing and advertising effort is put into promoting traditional white/colourless diamonds as the preferred gemstone for fine jewellery, but more and more people are discovering that coloured gemstones and diamonds are just as beautiful and noteworthy.
You can increase your customer base and expand your business success by tapping into this rapidly growing fascination with coloured gemstones and diamonds. All it takes is a bit of creativity and some attention to detail to help your customers understand how much fun it is to be innovative with coloured gemstones.
Innovating with colour in many...<br/><br/><a class="more-link" href="http://www.thegembank.com/creativity/innovating-with-colour">Read more &#187;</a>]]></description>
		<wfw:commentRss>http://www.thegembank.com/creativity/innovating-with-colour/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Colour Combinations Grab Customer Attention</title>
		<link>http://www.thegembank.com/creativity/colour-combinations-grab-customer-attention-2?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=colour-combinations-grab-customer-attention-2</link>
		<comments>http://www.thegembank.com/creativity/colour-combinations-grab-customer-attention-2#comments</comments>
		<pubDate>Thu, 24 Jun 2010 17:31:00 +0000</pubDate>
		<dc:creator>Richard Haruni</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Newsletters]]></category>
		<category><![CDATA[colour]]></category>
		<category><![CDATA[customer relationship]]></category>

		<guid isPermaLink="false">http://www.thegembank.com/?p=3717</guid>
		<description><![CDATA[Grabbing the attention of customers and potential customers is a big part of your overall success. After all, if you can&#8217;t get them to notice your gemstones and your jewellery pieces you are not going to get them to actually make a purchase. Coloured gemstones can be a huge benefit in grabbing customer attention, so think about all of the creative ways you can use them to your advantage.
A splash of colour makes all the difference
Think about the advertisements you see in your local newspaper. Which ones attract your attention the most? Chances are it is the advertisements that contain a splash of colour. A headline, a border, or just a burst of colour off to the side is often all it takes to make one advertisement stand out from...<br/><br/><a class="more-link" href="http://www.thegembank.com/creativity/colour-combinations-grab-customer-attention-2">Read more &#187;</a>]]></description>
		<wfw:commentRss>http://www.thegembank.com/creativity/colour-combinations-grab-customer-attention-2/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Promoting Colour in Creative Ways</title>
		<link>http://www.thegembank.com/creativity/promoting-colour-in-creative-ways-2?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=promoting-colour-in-creative-ways-2</link>
		<comments>http://www.thegembank.com/creativity/promoting-colour-in-creative-ways-2#comments</comments>
		<pubDate>Thu, 24 Jun 2010 17:13:45 +0000</pubDate>
		<dc:creator>Richard Haruni</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Newsletters]]></category>
		<category><![CDATA[colour]]></category>
		<category><![CDATA[promoting]]></category>

		<guid isPermaLink="false">http://www.thegembank.com/?p=3710</guid>
		<description><![CDATA[Diamonds are forever, or at least that&#8217;s what the major diamond companies continually try to hammer into the consumer&#8217;s mind. In the face of this kind of constant promotion, how can you successfully promote the beauty, value, and desirability of coloured gemstones?
Here are three ideas for promoting colour in creative (and effective) ways:


Link colour to life. It&#8217;s all too easy to fall into the rut of old habits each day, especially in these challenging economic times when people feel compelled to &#8220;play it safe&#8221; with their finances. There&#8217;s no reason why coloured gemstones cannot be promoted as an easy, cost effective way to bring a little bit of colour and glamour to life.
Create opportunities to talk about coloured gemstones every chance you get. For instance, you might speak to a...<br/><br/><a class="more-link" href="http://www.thegembank.com/creativity/promoting-colour-in-creative-ways-2">Read more &#187;</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Protect Your Margins with Colour</title>
		<link>http://www.thegembank.com/creativity/protect-your-margins-with-colour-2?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=protect-your-margins-with-colour-2</link>
		<comments>http://www.thegembank.com/creativity/protect-your-margins-with-colour-2#comments</comments>
		<pubDate>Thu, 24 Jun 2010 17:00:42 +0000</pubDate>
		<dc:creator>Richard Haruni</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Newsletters]]></category>
		<category><![CDATA[colour]]></category>
		<category><![CDATA[coloured diamonds]]></category>
		<category><![CDATA[jewellery business]]></category>

		<guid isPermaLink="false">http://www.thegembank.com/?p=3704</guid>
		<description><![CDATA[First off, I want to extend a very warm welcome to theGembank. You are getting this email because you signed up for it at our web site &#60;www.thegembank.com&#62;.
As part of my commitment to anyone involved in creating or selling jewellery, I have put together a series of emails that I hope you will find of use. Most of the topics are around finding of making more money in your business. As someone whose background is in selling coloured gemstones and coloured diamonds, I thought I&#8217;d kick off the series with articles relating to selling them. I am of the opinion, that selling things that are easy to sell will never make you as much money as selling something that is a little more challenging. But if you have the tools,...<br/><br/><a class="more-link" href="http://www.thegembank.com/creativity/protect-your-margins-with-colour-2">Read more &#187;</a>]]></description>
		<wfw:commentRss>http://www.thegembank.com/creativity/protect-your-margins-with-colour-2/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Promoting Colour In Creative Ways</title>
		<link>http://www.thegembank.com/creativity/insights/promoting-colour-in-creative-ways?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=promoting-colour-in-creative-ways</link>
		<comments>http://www.thegembank.com/creativity/insights/promoting-colour-in-creative-ways#comments</comments>
		<pubDate>Mon, 19 Oct 2009 16:39:08 +0000</pubDate>
		<dc:creator>Richard Haruni</dc:creator>
				<category><![CDATA[Insights]]></category>
		<category><![CDATA[Newsletters]]></category>
		<category><![CDATA[business insights]]></category>
		<category><![CDATA[colour]]></category>
		<category><![CDATA[coloured gemstones]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[diamonds]]></category>

		<guid isPermaLink="false">http://www.thegembank.com/?p=849</guid>
		<description><![CDATA[Diamonds are forever, or at least that’s what the major diamond companies continually try to hammer into the consumer’s mind.  In the face of this kind of constant promotion, how can you successfully promote the beauty, value, and desirability of coloured gemstones?

Here are three ideas for promoting colour in creative (and effective) ways:
1.  Link colour to life.  It’s all too easy to fall into the rut of old habits each day, especially in these challenging economic times when people feel compelled to “play it safe” with their finances.  There’s no reason, though, why coloured gemstones cannot be promoted as an easy, cost effective way to bring a little bit of colour and glamour to life.
Create opportunities to talk about coloured gemstones every chance you get.  For instance, you might speak...<br/><br/><a class="more-link" href="http://www.thegembank.com/creativity/insights/promoting-colour-in-creative-ways">Read more &#187;</a>]]></description>
		<wfw:commentRss>http://www.thegembank.com/creativity/insights/promoting-colour-in-creative-ways/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Colour Combinations Grab Customer Attention</title>
		<link>http://www.thegembank.com/creativity/insights/colour-combinations-grab-customer-attention?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=colour-combinations-grab-customer-attention</link>
		<comments>http://www.thegembank.com/creativity/insights/colour-combinations-grab-customer-attention#comments</comments>
		<pubDate>Mon, 19 Oct 2009 16:36:51 +0000</pubDate>
		<dc:creator>Richard Haruni</dc:creator>
				<category><![CDATA[Insights]]></category>
		<category><![CDATA[business insights]]></category>
		<category><![CDATA[business tips]]></category>
		<category><![CDATA[colour]]></category>
		<category><![CDATA[coloured gemstones]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[jewellery]]></category>
		<category><![CDATA[jewellery business]]></category>

		<guid isPermaLink="false">http://www.thegembank.com/?p=843</guid>
		<description><![CDATA[Grabbing the attention of customers and potential customers is a big part of your overall success.  After all, if you can’t get them to notice your gemstones and your jewellery pieces you are not going to get them to actually make a purchase.  Coloured gemstones can be a huge benefit in grabbing customer attention, so think about all of the creative ways you can use them to your advantage.
A splash of colour makes all the difference
Think about the advertisements you see in your local newspaper.  Which ones attract your attention the most?  Chances are it is the advertisements that contain a splash of colour.  A headline, a border, or just a burst of colour off to the side is often all it takes to make one advertisement stand out from...<br/><br/><a class="more-link" href="http://www.thegembank.com/creativity/insights/colour-combinations-grab-customer-attention">Read more &#187;</a>]]></description>
		<wfw:commentRss>http://www.thegembank.com/creativity/insights/colour-combinations-grab-customer-attention/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Protect Your Margins With Colour</title>
		<link>http://www.thegembank.com/creativity/insights/protect-your-margins-with-colour?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=protect-your-margins-with-colour</link>
		<comments>http://www.thegembank.com/creativity/insights/protect-your-margins-with-colour#comments</comments>
		<pubDate>Mon, 19 Oct 2009 16:34:41 +0000</pubDate>
		<dc:creator>Richard Haruni</dc:creator>
				<category><![CDATA[Insights]]></category>
		<category><![CDATA[business insights]]></category>
		<category><![CDATA[colour]]></category>
		<category><![CDATA[coloured gemstones]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[jewellery business]]></category>
		<category><![CDATA[making money]]></category>
		<category><![CDATA[white diamonds]]></category>

		<guid isPermaLink="false">http://www.thegembank.com/?p=839</guid>
		<description><![CDATA[Making money in the fine jewellery business can be tough, especially in these days of online and large scale retail competitors.  For a small to medium sized business it might seem impossible to compete and make any money.  With coloured gemstones, however, you have a great opportunity to protect your profit margins and be successful. All it takes is a little creativity in positioning coloured gemstones to attract the attention and interest of your potential customers.
How does colour help to protect your margins?
Mixing coloured gemstones into your inventory right alongside traditional white diamonds is an effective way to draw in more customers while protecting your profit margins quite well.  Why?  Primarily because unlike white diamonds, there is no truly accurate published price list for coloured gemstones.  This allows you to...<br/><br/><a class="more-link" href="http://www.thegembank.com/creativity/insights/protect-your-margins-with-colour">Read more &#187;</a>]]></description>
		<wfw:commentRss>http://www.thegembank.com/creativity/insights/protect-your-margins-with-colour/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Emerging Butterfly</title>
		<link>http://www.thegembank.com/resources/blog/emerging-butterfly?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=emerging-butterfly</link>
		<comments>http://www.thegembank.com/resources/blog/emerging-butterfly#comments</comments>
		<pubDate>Mon, 22 Jun 2009 09:56:30 +0000</pubDate>
		<dc:creator>Richard Haruni</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[business insights]]></category>
		<category><![CDATA[business tips]]></category>
		<category><![CDATA[colour]]></category>
		<category><![CDATA[gemstones]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[richard haruni]]></category>
		<category><![CDATA[the gem bank]]></category>

		<guid isPermaLink="false">http://www.thegembank.com/?p=315</guid>
		<description><![CDATA[I know this might look a little lame &#8211; no post since March, but I have been stuffing the site into a cocoon, and towards the end of the summer of 2009 I hope to be relaunching it.  Why bother you may ask? Well the web isn’t something that stands still and there is technology out there that when harnessed well can do amazing things for your business.
I have found that with all the research I am currently doing about the internet and its application to business, if I can make it succeed in the gem trade &#8211; this venerable form of trading, I can make it succeed with any business.  Even yours!
So I will carry on with the boffins, techies and wizards and look forward to showing you how...<br/><br/><a class="more-link" href="http://www.thegembank.com/resources/blog/emerging-butterfly">Read more &#187;</a>]]></description>
		<wfw:commentRss>http://www.thegembank.com/resources/blog/emerging-butterfly/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Welcome to Colour in its Element</title>
		<link>http://www.thegembank.com/resources/blog/welcome-to-colour-in-its-element?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=welcome-to-colour-in-its-element</link>
		<comments>http://www.thegembank.com/resources/blog/welcome-to-colour-in-its-element#comments</comments>
		<pubDate>Mon, 08 Dec 2008 09:36:15 +0000</pubDate>
		<dc:creator>Richard Haruni</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[colour]]></category>
		<category><![CDATA[coloured diamonds]]></category>
		<category><![CDATA[coloured gemstones]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[the gem bank]]></category>

		<guid isPermaLink="false">http://www.thegembank.com/?p=304</guid>
		<description><![CDATA[Colour in its element is the gateway to TheGemBank.com (where you can search my stock of Gemstones and Coloured Diamonds) and Gemrunner the Concierge service where I look for stones not found in my stock). It is somewhere to read an article about the trade, or other business matters and comment on them if you wish. You can even visit the free picture gallery and send a friend a postcard form there.
In time you’ll be able to do a lot more from this site. Please let me know how I can improve the site and your experience of it. Feel free to let me know what topics you are interested in or even write one yourself for posting. You can do all that by leaving a comment below or emailing...<br/><br/><a class="more-link" href="http://www.thegembank.com/resources/blog/welcome-to-colour-in-its-element">Read more &#187;</a>]]></description>
		<wfw:commentRss>http://www.thegembank.com/resources/blog/welcome-to-colour-in-its-element/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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