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	<title>The Gem Bank &#187; Creativity</title>
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	<link>http://www.thegembank.com</link>
	<description>Colour is our Currency</description>
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		<title>Something New For 2012</title>
		<link>http://www.thegembank.com/resources/blog/something-new-for-2012?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=something-new-for-2012</link>
		<comments>http://www.thegembank.com/resources/blog/something-new-for-2012#comments</comments>
		<pubDate>Mon, 02 Jan 2012 15:08:27 +0000</pubDate>
		<dc:creator>Richard Haruni</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[business tips]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[linkedin]]></category>

		<guid isPermaLink="false">http://www.thegembank.com/?p=5191</guid>
		<description><![CDATA[Vision and Goal setting is a much tried and tested successful method for me. I have found that setting goals gives you a long term vision with short term motivation. It minimises distractions and focus’s the mind, in fact goal setting is one of the strongest keys to a successful business. Clarity and Vision ensure that your efforts are focused on achieving a clearly defined outcome.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are You Satisfying Your Customer’s Expectation if You Are Not Offering a ‘Bespoke’ Jewellery Service?</title>
		<link>http://www.thegembank.com/resources/blog/are-you-satisfying-your-customers-expectation-if-you-are-not-offering-a-bespoke-jewellery-service?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=are-you-satisfying-your-customers-expectation-if-you-are-not-offering-a-bespoke-jewellery-service</link>
		<comments>http://www.thegembank.com/resources/blog/are-you-satisfying-your-customers-expectation-if-you-are-not-offering-a-bespoke-jewellery-service#comments</comments>
		<pubDate>Wed, 26 Jan 2011 17:16:05 +0000</pubDate>
		<dc:creator>Richard Haruni</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[bespoke jewellery]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[business insights]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[desinger makers]]></category>
		<category><![CDATA[jewellery business]]></category>
		<category><![CDATA[Jewellery Making]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.thegembank.com/?p=4291</guid>
		<description><![CDATA[Did you find yourself selling from your existing jewellery collections or did you find yourself increasingly being asked for customised or bespoke jewellery pieces?
With a slight shift in luxury and consumer’s approach to buying it, is there an expectation by our customers for bespoke pieces?]]></description>
		<wfw:commentRss>http://www.thegembank.com/resources/blog/are-you-satisfying-your-customers-expectation-if-you-are-not-offering-a-bespoke-jewellery-service/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Goldsmiths&#8217; Fair Week 2</title>
		<link>http://www.thegembank.com/resources/blog/goldsmiths-fair-week-2?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=goldsmiths-fair-week-2</link>
		<comments>http://www.thegembank.com/resources/blog/goldsmiths-fair-week-2#comments</comments>
		<pubDate>Fri, 15 Oct 2010 12:12:37 +0000</pubDate>
		<dc:creator>Richard Haruni</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business insights]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[design jewellery]]></category>
		<category><![CDATA[jewellery business]]></category>

		<guid isPermaLink="false">http://www.thegembank.com/?p=4102</guid>
		<description><![CDATA[I was lucky enough to get to the second week of the Goldmiths&#8217; Fair in London last week and again I was blown away by the quality, diversity and creativity on display there.
It really got me thinking about our industry and how predictable it has become on one side and how innovative it is on the other.  With my office based in London&#8217;s Hatton Garden, I often feel quite uninspired about the trade.  Shop after shop selling real crap, with the exception of a few.  The opportunity to turn this into a &#8216;Premier&#8217; jewellery shopping area is repidly slipping away.    Imagine a world where all the shops on Hatton Garden were like a big version of Goldsmiths&#8217; Fair.  Every shop run by the...<br/><br/><a class="more-link" href="http://www.thegembank.com/resources/blog/goldsmiths-fair-week-2">Read more &#187;</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Visit Goldsmiths&#8217; Fair. It where the future&#8217;s at&#8230;</title>
		<link>http://www.thegembank.com/resources/blog/visit-goldsmiths-fair-it-where-the-futures-at?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=visit-goldsmiths-fair-it-where-the-futures-at</link>
		<comments>http://www.thegembank.com/resources/blog/visit-goldsmiths-fair-it-where-the-futures-at#comments</comments>
		<pubDate>Mon, 04 Oct 2010 09:41:20 +0000</pubDate>
		<dc:creator>Richard Haruni</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[business insights]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[design jewellery]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[jewellery]]></category>
		<category><![CDATA[jewellery business]]></category>
		<category><![CDATA[Jewellery Making]]></category>

		<guid isPermaLink="false">http://www.thegembank.com/?p=4089</guid>
		<description><![CDATA[I went to week one of goldsmiths&#8217; fair with a very fresh perspective.  With everything  that&#8217;s been going on with the economy and the impact it has had on luxury and jewelley, I now see events like goldsmiths&#8217; along with their exhibitors as representing the future of the industry.
When you first walk in to the hall you get struck by a sense of history. The fact that they still have uniformed commissionaires sets the tone of the whole event. Very formal and grand, well on the outside anyway.  Those very grand surroundings of the hall are quickly put into sharp contrast by the very contemporary designs on show.
Firstly there is the silversmithing. If you are not familiar with the kind of work they show there, forget the stuffy dated image of...<br/><br/><a class="more-link" href="http://www.thegembank.com/resources/blog/visit-goldsmiths-fair-it-where-the-futures-at">Read more &#187;</a>]]></description>
		<wfw:commentRss>http://www.thegembank.com/resources/blog/visit-goldsmiths-fair-it-where-the-futures-at/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Promoting Colour in Creative Ways</title>
		<link>http://www.thegembank.com/creativity/promoting-colour-in-creative-ways-2?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=promoting-colour-in-creative-ways-2</link>
		<comments>http://www.thegembank.com/creativity/promoting-colour-in-creative-ways-2#comments</comments>
		<pubDate>Thu, 24 Jun 2010 17:13:45 +0000</pubDate>
		<dc:creator>Richard Haruni</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Newsletters]]></category>
		<category><![CDATA[colour]]></category>
		<category><![CDATA[promoting]]></category>

		<guid isPermaLink="false">http://www.thegembank.com/?p=3710</guid>
		<description><![CDATA[Diamonds are forever, or at least that&#8217;s what the major diamond companies continually try to hammer into the consumer&#8217;s mind. In the face of this kind of constant promotion, how can you successfully promote the beauty, value, and desirability of coloured gemstones?
Here are three ideas for promoting colour in creative (and effective) ways:


Link colour to life. It&#8217;s all too easy to fall into the rut of old habits each day, especially in these challenging economic times when people feel compelled to &#8220;play it safe&#8221; with their finances. There&#8217;s no reason why coloured gemstones cannot be promoted as an easy, cost effective way to bring a little bit of colour and glamour to life.
Create opportunities to talk about coloured gemstones every chance you get. For instance, you might speak to a...<br/><br/><a class="more-link" href="http://www.thegembank.com/creativity/promoting-colour-in-creative-ways-2">Read more &#187;</a>]]></description>
		<wfw:commentRss>http://www.thegembank.com/creativity/promoting-colour-in-creative-ways-2/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is branding???</title>
		<link>http://www.thegembank.com/resources/blog/what-is-branding-2?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=what-is-branding-2</link>
		<comments>http://www.thegembank.com/resources/blog/what-is-branding-2#comments</comments>
		<pubDate>Tue, 15 Jun 2010 12:19:36 +0000</pubDate>
		<dc:creator>Richard Haruni</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[coloured gemstones]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[design jewellery]]></category>
		<category><![CDATA[luxury]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.thegembank.com/?p=3549</guid>
		<description><![CDATA[I recently read an interesting discussion thread on LinkedIn (which I recommend you join by the way) in which people were answering the simple question: What is branding?
It was interesting to see the range of answers. They touched on the issues around price, design and availability. Others seemed to think it was generated from the customers rather than the organisation. Some seemed to suggest that it was a much more emotional connection with people&#8217;s heart. Some talk about adding value to your product and how it differentiates you from your competitors. Others see it as something that will you will pay you a premium for, while other questioned why you&#8217;d ever want to do it with something cheap (I guess Asda, Wall Mart, Tesco et al have also missed the...<br/><br/><a class="more-link" href="http://www.thegembank.com/resources/blog/what-is-branding-2">Read more &#187;</a>]]></description>
		<wfw:commentRss>http://www.thegembank.com/resources/blog/what-is-branding-2/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Promoting Colour In Creative Ways</title>
		<link>http://www.thegembank.com/creativity/insights/promoting-colour-in-creative-ways?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=promoting-colour-in-creative-ways</link>
		<comments>http://www.thegembank.com/creativity/insights/promoting-colour-in-creative-ways#comments</comments>
		<pubDate>Mon, 19 Oct 2009 16:39:08 +0000</pubDate>
		<dc:creator>Richard Haruni</dc:creator>
				<category><![CDATA[Insights]]></category>
		<category><![CDATA[Newsletters]]></category>
		<category><![CDATA[business insights]]></category>
		<category><![CDATA[colour]]></category>
		<category><![CDATA[coloured gemstones]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[diamonds]]></category>

		<guid isPermaLink="false">http://www.thegembank.com/?p=849</guid>
		<description><![CDATA[Diamonds are forever, or at least that’s what the major diamond companies continually try to hammer into the consumer’s mind.  In the face of this kind of constant promotion, how can you successfully promote the beauty, value, and desirability of coloured gemstones?

Here are three ideas for promoting colour in creative (and effective) ways:
1.  Link colour to life.  It’s all too easy to fall into the rut of old habits each day, especially in these challenging economic times when people feel compelled to “play it safe” with their finances.  There’s no reason, though, why coloured gemstones cannot be promoted as an easy, cost effective way to bring a little bit of colour and glamour to life.
Create opportunities to talk about coloured gemstones every chance you get.  For instance, you might speak...<br/><br/><a class="more-link" href="http://www.thegembank.com/creativity/insights/promoting-colour-in-creative-ways">Read more &#187;</a>]]></description>
		<wfw:commentRss>http://www.thegembank.com/creativity/insights/promoting-colour-in-creative-ways/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Colour Combinations Grab Customer Attention</title>
		<link>http://www.thegembank.com/creativity/insights/colour-combinations-grab-customer-attention?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=colour-combinations-grab-customer-attention</link>
		<comments>http://www.thegembank.com/creativity/insights/colour-combinations-grab-customer-attention#comments</comments>
		<pubDate>Mon, 19 Oct 2009 16:36:51 +0000</pubDate>
		<dc:creator>Richard Haruni</dc:creator>
				<category><![CDATA[Insights]]></category>
		<category><![CDATA[business insights]]></category>
		<category><![CDATA[business tips]]></category>
		<category><![CDATA[colour]]></category>
		<category><![CDATA[coloured gemstones]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[jewellery]]></category>
		<category><![CDATA[jewellery business]]></category>

		<guid isPermaLink="false">http://www.thegembank.com/?p=843</guid>
		<description><![CDATA[Grabbing the attention of customers and potential customers is a big part of your overall success.  After all, if you can’t get them to notice your gemstones and your jewellery pieces you are not going to get them to actually make a purchase.  Coloured gemstones can be a huge benefit in grabbing customer attention, so think about all of the creative ways you can use them to your advantage.
A splash of colour makes all the difference
Think about the advertisements you see in your local newspaper.  Which ones attract your attention the most?  Chances are it is the advertisements that contain a splash of colour.  A headline, a border, or just a burst of colour off to the side is often all it takes to make one advertisement stand out from...<br/><br/><a class="more-link" href="http://www.thegembank.com/creativity/insights/colour-combinations-grab-customer-attention">Read more &#187;</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Building Customer Relationships One Gemstone At A Time</title>
		<link>http://www.thegembank.com/creativity/insights/building-customer-relationships-one-gemstone-at-a-time?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=building-customer-relationships-one-gemstone-at-a-time</link>
		<comments>http://www.thegembank.com/creativity/insights/building-customer-relationships-one-gemstone-at-a-time#comments</comments>
		<pubDate>Mon, 19 Oct 2009 16:35:51 +0000</pubDate>
		<dc:creator>Richard Haruni</dc:creator>
				<category><![CDATA[Insights]]></category>
		<category><![CDATA[business insights]]></category>
		<category><![CDATA[business tips]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[gemstone jewellery]]></category>
		<category><![CDATA[gemstones]]></category>
		<category><![CDATA[jewellery]]></category>
		<category><![CDATA[jewellery business]]></category>

		<guid isPermaLink="false">http://www.thegembank.com/?p=841</guid>
		<description><![CDATA[There are lots of ways to attract customers and make sales, if you have an unlimited advertising budget and are willing to spend it freely.  Chances are, however, that you don’t have this kind of tremendously large budget so it’s critical for you to take a smarter, more efficient approach to attracting customers, keeping customers, and getting them to buy.
Advantage:  Relationship-based sales
As a small to medium sized business you have a tremendous advantage over your larger competitors, and that is the opportunity to build customer relationships and create long term customer loyalty.  You see, instead of just being a “number” walking in the door you have the ability to spend more time with each customer, getting to know them better and learning more about what they like, dislike, and are...<br/><br/><a class="more-link" href="http://www.thegembank.com/creativity/insights/building-customer-relationships-one-gemstone-at-a-time">Read more &#187;</a>]]></description>
		<wfw:commentRss>http://www.thegembank.com/creativity/insights/building-customer-relationships-one-gemstone-at-a-time/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Protect Your Margins With Colour</title>
		<link>http://www.thegembank.com/creativity/insights/protect-your-margins-with-colour?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=protect-your-margins-with-colour</link>
		<comments>http://www.thegembank.com/creativity/insights/protect-your-margins-with-colour#comments</comments>
		<pubDate>Mon, 19 Oct 2009 16:34:41 +0000</pubDate>
		<dc:creator>Richard Haruni</dc:creator>
				<category><![CDATA[Insights]]></category>
		<category><![CDATA[business insights]]></category>
		<category><![CDATA[colour]]></category>
		<category><![CDATA[coloured gemstones]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[jewellery business]]></category>
		<category><![CDATA[making money]]></category>
		<category><![CDATA[white diamonds]]></category>

		<guid isPermaLink="false">http://www.thegembank.com/?p=839</guid>
		<description><![CDATA[Making money in the fine jewellery business can be tough, especially in these days of online and large scale retail competitors.  For a small to medium sized business it might seem impossible to compete and make any money.  With coloured gemstones, however, you have a great opportunity to protect your profit margins and be successful. All it takes is a little creativity in positioning coloured gemstones to attract the attention and interest of your potential customers.
How does colour help to protect your margins?
Mixing coloured gemstones into your inventory right alongside traditional white diamonds is an effective way to draw in more customers while protecting your profit margins quite well.  Why?  Primarily because unlike white diamonds, there is no truly accurate published price list for coloured gemstones.  This allows you to...<br/><br/><a class="more-link" href="http://www.thegembank.com/creativity/insights/protect-your-margins-with-colour">Read more &#187;</a>]]></description>
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		<slash:comments>0</slash:comments>
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