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	<title>The Gem Bank &#187; gemstone</title>
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	<link>http://www.thegembank.com</link>
	<description>Colour is our Currency</description>
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		<title>Driving Demand For Gemstones All Year Round</title>
		<link>http://www.thegembank.com/creativity/driving-demand-for-gemstones-all-year-round-2?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=driving-demand-for-gemstones-all-year-round-2</link>
		<comments>http://www.thegembank.com/creativity/driving-demand-for-gemstones-all-year-round-2#comments</comments>
		<pubDate>Thu, 24 Jun 2010 17:35:54 +0000</pubDate>
		<dc:creator>Richard Haruni</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Newsletters]]></category>
		<category><![CDATA[demand]]></category>
		<category><![CDATA[gemstone]]></category>

		<guid isPermaLink="false">http://www.thegembank.com/?p=3720</guid>
		<description><![CDATA[It is a common characteristic of the gemstone and jewellery business that some times of year are far busier than others. Christmas and Valentine&#8217;s Day are two of the biggest holidays, along with Mother&#8217;s Day. These holidays offer plenty of opportunities to attract customers and increase sales, but that&#8217;s not enough to keep your small to medium size business afloat for the entire year. What you need is to find a way to drive demand for gemstones all year round.
Something new for each month
Start by looking at the calendar year in a month by month way. For each month, take a look at any holidays you might emphasise (even if they are small or specialised). Build a plan around what you find, being creative in how you combine coloured gemstones...<br/><br/><a class="more-link" href="http://www.thegembank.com/creativity/driving-demand-for-gemstones-all-year-round-2">Read more &#187;</a>]]></description>
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		<title>Building Customer Relationships One Gemstone At a Time</title>
		<link>http://www.thegembank.com/creativity/building-customer-relationships-one-gemstone-at-a-time-2?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=building-customer-relationships-one-gemstone-at-a-time-2</link>
		<comments>http://www.thegembank.com/creativity/building-customer-relationships-one-gemstone-at-a-time-2#comments</comments>
		<pubDate>Thu, 24 Jun 2010 17:19:14 +0000</pubDate>
		<dc:creator>Richard Haruni</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Newsletters]]></category>
		<category><![CDATA[customer relationship]]></category>
		<category><![CDATA[gemstone]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.thegembank.com/?p=3714</guid>
		<description><![CDATA[There are lots of ways to attract customers and make sales, if you have an unlimited advertising budget and are willing to spend it freely. 
Relationship-based sales
As a small to medium sized business you have a tremendous advantage over your larger competitors and that is the opportunity to build customer relationships and create long term customer loyalty. You see, instead of just being a &#8220;number&#8221; walking in the door you have the ability to spend more time with each customer, getting to know them better and learning more about what they like, dislike, and are interested in knowing more about.
The more you get to know a customer, the more you can personalise the gemstone buying experience for them. You can offer specific gemstones that match their preferences (and their budget),...<br/><br/><a class="more-link" href="http://www.thegembank.com/creativity/building-customer-relationships-one-gemstone-at-a-time-2">Read more &#187;</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Visit at the Aqua Ruby Mine, Tsavo, Kenya</title>
		<link>http://www.thegembank.com/resources/rolodex/videos/visit-at-the-aqua-ruby-mine-tsavo-kenya?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=visit-at-the-aqua-ruby-mine-tsavo-kenya</link>
		<comments>http://www.thegembank.com/resources/rolodex/videos/visit-at-the-aqua-ruby-mine-tsavo-kenya#comments</comments>
		<pubDate>Mon, 28 Dec 2009 14:57:06 +0000</pubDate>
		<dc:creator>Richard Haruni</dc:creator>
				<category><![CDATA[Jewellers]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[buy gemstones online]]></category>
		<category><![CDATA[gemstone]]></category>
		<category><![CDATA[jewellery business]]></category>
		<category><![CDATA[ruby]]></category>
		<category><![CDATA[ruby gemstone]]></category>
		<category><![CDATA[ruby mining]]></category>

		<guid isPermaLink="false">http://www.thegembank.com/?p=1483</guid>
		<description><![CDATA[Guillaume Soubiraa and Philippe Brunot returning from the deep of the Aqua mine ruby mining trench using the mine crane. Video courtesy: www.fieldgemology.org
http://www.youtube.com/watch?v=JigBhqvtXJA
]]></description>
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		<item>
		<title>FEWER BETTER THINGS</title>
		<link>http://www.thegembank.com/resources/blog/fewer-better-things?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=fewer-better-things</link>
		<comments>http://www.thegembank.com/resources/blog/fewer-better-things#comments</comments>
		<pubDate>Tue, 10 Mar 2009 09:45:03 +0000</pubDate>
		<dc:creator>Richard Haruni</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[business insights]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[gemstone]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[jewellery]]></category>
		<category><![CDATA[linkedin]]></category>

		<guid isPermaLink="false">http://www.thegembank.com/?p=313</guid>
		<description><![CDATA[‘Our lives are full of things. Disposable distractions, stuff you buy but do not cherish, own yet never love. Thrown away in weeks rather than passed down for generations.
Perhaps things will be different now. Wiser choices made with greater care.
After all, if the fewer things you own always excite you, would you
really miss the many that never could?’
Cynicism aside De Beers have finally put out a message that resonates.  If we implement this philosophy in what we do and how we do it, the jewellery trade can rise out of the mass produced, over inflated, poorley made mindset that has got so many into trouble recently.
Have pride in your work, choose quality gemstones and craftspeople to make your jewellery and  pay attention to detail.  Sell better things and more will...<br/><br/><a class="more-link" href="http://www.thegembank.com/resources/blog/fewer-better-things">Read more &#187;</a>]]></description>
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