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Here are a collection of articles you might find relevant to your business. Please read them and let us know what you think.

Recent Business Insights…

I hope you’ve had a chance to have a look around the site a little.

When I tell people that I’m trying to put together a community in the trade, I often get a blank look back. So I thought I’d take this opportunity to go into a little more detail about that. Ultimately it will become a section in a book, but for now it will remain a humble paragraph in an email.

When I joined the trade some time ago, I found that whilst ‘members’ of this community were reasonably welcoming (I’m sure my family ties to the trade had much to do with this), I found people would play their cards very close to their chest. While I didn’t expect to get the combination to their safe, I found people’s inability to openly share information and resources quite off putting.

Fortunately I see flashes of spirited openness from time to time, but it still takes me by surprise.

What the Community element of this site sets out to do is remove or at least reduce those barriers that people put around themselves and open up resources, information exchange, ideas and business tips to anyone who visits the site.

This trade is going through the hardest time it has gone through in many people’s living memory, and we need to pull together to help each other get through it. I have set up this site and especially the community part to help. All you need to is get involved.

The information you share need not be of a sensitive nature, but something you might deem inconsequential may be right on the mark for someone else.

The kind of things I’m looking for are goods and service suppliers (stones of all types, packaging, insurance, alarms, safes, removals etc)and it doesn’t matter where you are. You can also send reviews of events you’ve been to like trade shows, or experiences you’ve had that others can learn from.

As long as you can qualify the information you provide and it’s honest, there should be nothing to worry about. So take action. Reply to this email and share what you know or go straight to the sight and leave a comment here.

15 Jun, 2010 | By Richard Haruni | 1 Star2 Stars3 Stars4 Stars5 Stars Rate this post .Loading ...

I just wanted to touch base with you to get those creative juices going.

As a ‘creative’ whether it be jeweller, or designers you will often find yourself getting stuck in the creative process. Or you might even feel that you are struggling to get yourself to a creative space in order to even begin the creative process.

My suggestion involves 2 main processes.

The first is to give yourself permission to be creative. This is a big step for many especially at the business end as doing things that don’t necessarily ‘generate income’ are not given the time of day in many businesses.

The next thing you need to do is block out time and space to really get stuck in to the process. Make it as if you’re in a meeting. Shut off all forms of communication; phones and email, and give yourself an appropriate amount of time to achieve something worthwhile.

Then go for it.

As long as it is balanced around your work life, and you are felling a positive outcome, there is no reason to feel any remorse.

Action: Give it a go and see what happens. Now share your experience here.

15 Jun, 2010 | By Richard Haruni | 1 Star2 Stars3 Stars4 Stars5 Stars Rate this post .Loading ...

Diamonds are forever, or at least that’s what the major diamond companies continually try to hammer into the consumer’s mind.  In the face of this kind of constant promotion, how can you successfully promote the beauty, value, and desirability of coloured gemstones?

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19 Oct, 2009 | By Richard Haruni | 1 Star2 Stars3 Stars4 Stars5 Stars Rate this post .Loading ...

It is a common characteristic of the gemstone and jewellery business that some times of year are far busier than others.  Christmas and Valentine’s Day are two of the biggest holidays, along with Mother’s Day.  These holidays offer plenty of opportunities to attract customers and increase sales, but that’s not enough to keep your small to medium size business afloat for the entire year. 
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19 Oct, 2009 | By Richard Haruni | 1 Star2 Stars3 Stars4 Stars5 Stars Rate this post .Loading ...

Grabbing the attention of customers and potential customers is a big part of your overall success.  After all, if you can’t get them to notice your gemstones and your jewellery pieces you are not going to get them to actually make a purchase.  Coloured gemstones can be a huge benefit in grabbing customer attention
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19 Oct, 2009 | By Richard Haruni | 1 Star2 Stars3 Stars4 Stars5 Stars Rate this post .Loading ...

There are lots of ways to attract customers and make sales, if you have an unlimited advertising budget and are willing to spend it freely.  Chances are, however, that you don’t have this kind of tremendously large budget so it’s critical for you to take a smarter, more efficient approach to attracting customers
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19 Oct, 2009 | By Richard Haruni | 1 Star2 Stars3 Stars4 Stars5 Stars Rate this post .Loading ...

Making money in the fine jewellery business can be tough, especially in these days of online and large scale retail competitors.  For a small to medium sized business it might seem impossible to compete and make any money.  With coloured gemstones, however, you have a great opportunity to protect your profit margins and be successful.
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19 Oct, 2009 | By Richard Haruni | 1 Star2 Stars3 Stars4 Stars5 Stars Rate this post .Loading ...

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