Colour Combinations Grab Customer Attention

Grabbing the attention of customers and potential customers is a big part of your overall success.  After all, if you can’t get them to notice your gemstones and your jewellery pieces you are not going to get them to actually make a purchase.  Coloured gemstones can be a huge benefit in grabbing customer attention, so think about all of the creative ways you can use them to your advantage.

A splash of colour makes all the difference

Think about the advertisements you see in your local newspaper.  Which ones attract your attention the most?  Chances are it is the advertisements that contain a splash of colour.  A headline, a border, or just a burst of colour off to the side is often all it takes to make one advertisement stand out from all the rest. Capturing attention in this way is a common approach in advertising and other promotional activities, and it can just as easily be used to attract attention and increase sales in the gemstone and jewellery business as well.

In the gemstone business, coloured gemstones are your version of a bright headline or border in a printed advertisement.  Placing them strategically in places where you want to draw your customers’ attention will help you attract that attention and keep them looking.  The key is to experiment with different ways of combining colour so that you gain the maximum benefit from the process.

Using colour combinations effectively

So how can you use coloured gemstones effectively?  One way is to use different colour combinations to attract attention.  For instance, you might combine several different shades of sapphires with either traditional white diamonds or other coloured gemstones.  Try using combinations of loose stones and specific pieces with combinations of colours; the loose stones are often the attention grabber, while the specific pieces help customers envisage just how beautiful and attractive it can be to combine stones together in their jewellery choices.

Another way to use colour combinations effectively is to adjust your displays based on the upcoming holiday or season of the year.  For Valentine’s Day, emphasise different shades of rubies, pink sapphire, garnets and tourmaline, and for St. Patrick’s Day emphasise emeralds, green tourmaline, jade, and peridot.  And at Christmas, which is one of the biggest gemstone buying holidays of all, mix up your emeralds, rubies, garnets, peridot, and other traditional Christmas colours.

Changing your colour combinations based on the season of the year is another way to use coloured gemstones to grab and keep customer attention.  Spring is a bright time of year so think about combining yellows and oranges.  Move into the summer months with sunny colour combinations as well as sky blues.  As autumn comes along, adjust your colour combinations to reflect more oranges, browns and reddish tones.  Even winter is a season where certain colours seem to go together well, such as black and white, and mixed fancy colours.

There is no single right or wrong way to combine colours, so take advantage of this freedom to be creative.  Try different things along the way and watch to see which combinations tend to attract the most attention.  The more you experiment with colour the more you’re going to attract the attention of customers and potential customers alike.

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What colour combinations work best for you at each time of year.  Perhaps you are aware of other factors that are influential of what sell through the year other than seasonality?  Please let us know by posting below.