Protect Your Margins with Colour

First off, I want to extend a very warm welcome to theGembank. You are getting this email because you signed up for it at our web site <www.thegembank.com>.

As part of my commitment to anyone involved in creating or selling jewellery, I have put together a series of emails that I hope you will find of use. Most of the topics are around finding of making more money in your business. As someone whose background is in selling coloured gemstones and coloured diamonds, I thought I’d kick off the series with articles relating to selling them. I am of the opinion, that selling things that are easy to sell will never make you as much money as selling something that is a little more challenging. But if you have the tools, skills and knowledge, you are a fair way down the track.

I hope you enjoy the emails and if there is a topic you would like me to look into, or a comment you would like to make, please feel free to get in touch. Email me at Richard@thegembank.com.

OK, enough formalities, I have prepared a series of articles that you might find interesting. The articles are just helpful tips and information about coloured gemstones, natural colour diamonds, sales and marketing and the gem trade.

Making money in the fine jewellery business can be tough, especially in these days of online and large scale retail competitors. For a small to medium sized business it might seem impossible to compete and make any money. With coloured gemstones, however, you have a great opportunity to protect your profit margins and be successful. All it takes is a little creativity in positioning coloured gemstones to attract the attention and interest of your potential customers.

Please leave your comment below or read other peoples’.