If you are not on the web with your jewellery business then you are leaving profits on the table that could otherwise be flowing in your direction. Even the smallest stores can easily start selling online using an ecommerce website of their very own, and at a cost that is much lower than you might think. All it takes is a little bit of creativity and you’ll soon be enjoying the benefits of making money off of two storefronts – one that is “bricks and mortar” and another that is on the world wide web!

Getting started with an online storefront

Even if you have never had any experience with ecommerce before, it is incredibly easy to get started with an online storefront. There are hundreds, if not thousands, of website providers out there who can provide you with an easy, turnkey solution if that is what you want. Or, if you want to go a little bit farther you work with your website provider to add in more customisation, personalisation, and so on.

Look for a website provider with a demonstrated track record in putting together websites that not only look good, but that also deliver on sales. Check with a range of providers such as your local internet service provider (ISP) or local media design firm.. You can also do a simple search online and come up with hundreds and hundreds of different providers as well.

Another really good way to find a website provider is to go to some of the online ecommerce sites you like to visit and look down at the bottom of the page. There you will find information about the company hosting the site and very likely about the company that designed the site as well. In general, if you find a site easy to navigate, easy to use, and easy to buy from, that provider would be a good one to consider for your own online storefront.

It takes more than just a website to make money

Having your own ecommerce website is important, but so is promoting it to potential customers. Just as you advertise to attract customers to your “bricks and mortar” store, so too should you promote your website to attract customers there as well. Most website providers also offer promotional, advertising, and search engine optimisation services to go along with their website development services. It’s a good idea to take advantage of these services if you want to get your brand new website noticed and making money as fast as possible. Remember: You don’t need to send thousands of pounds to get your website up and running and you don’t need to spend hundreds of pounds on search engine optimisation. I’ll cover this topic at greater depth later.

You should also promote your website in every way possible as part of your regular advertising and marketing tactics. Add the URL of your website to every print advertisement, brochure, flyer, poster, and anything else you print up. Have your business cards updated to include the website address and also add the URL to your main storefront sign as well. You could even run a special advertisement announcing your new website that includes promotion or special offer for online customers.

In the end, adding an online storefront to your jewellery business is a really smart move because once it’s created the hardest part is over. A website is a terrific way to increase your revenue each month but it takes care and attention to detail to make it stand out from the crowd.

If you would like to find out more about setting up or promoting your business online, please contact me by email: Richard@thegembank.com

If you website is providing you a steady income alongside your traditional store, let us know. How have you made your website work for your business?

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