Holiday Sales Hit Mark
(January 1, ’12, Diamonds.net)
Although holiday sales results are still trickling in, based on preliminary findings, many analysts are confident that holiday sales were more or less in line with their predictions. “When the dust settles, we will see that it will be a good season, with growth being 3.5 percent, close to, but slightly at the low end of most predictions,” declared Michael Niemira, chief economist and director of research at International Council of Shopping Centers (ICSC). The ISCS had predicted that holiday sales during the month of December would grow around 3.5 to 4 percent, while the National Retail Federation (NRF) expected a growth rate of 3.8 percent.