Retailers Plan Promotions Ahead of Valentine’s Day

(January 27, ‘12, Diamonds.net)
With Valentine’s Day less than three weeks away, retailers are creating ways to help drive jewelry sales. Retailer Carter’s Diamonds and diamond brand Hearts On Fire launched a promotional “Hearts On Fire In Ice Presented by Carter’s Diamonds,” contest with a grand prize of a “Transcend Dream” diamond engagement ring valued at $20,000. Four runners-up will receive an item from Hearts On Fire’s fashion line of diamond jewelry valued at $1,750.


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