How to Choose a Sapphire

Meaning, Powers and History The sapphire, a treasured member of the corundum family, holds deep meaning and a fascinating past. While any corundum gem that isn’t red is classified as a sapphire, the coveted blue shade reigns supreme. Alongside shades like...

Emeralds: The Essentials You Need to Know

Emeralds Emerald is a member of the Beryl family and is given its green hues primarily by chromium in the stone. Emeralds are one of the more highly included of the precious stones. For this reason, consistent strength of the stones can be an issue and they should be...

Romancing the Colour in a Stone

How are you communicating colours to your customers in ways that appeal? With the seemingly unending array of coloured gemstones rising in popularity, it’s easy to get lost in the technical properties of a gem, when all the customer really wants to know is “what...